CROSSING SELLS THE WORLD!Crossing had a highly successful market debut at the just wrapped AFM in Santa Monica California. It was brought to the AFM by
Cinemavault, who had acquired the world rights to Crossing after the The Toronto International Film Festival, (Roger pitched Crossing to Paco Alvarez, VP of Distribution at the Canadian Film Centre Barbeque, who then requested a screener). Cinemavault re-branded Crossing for the AFM with the new title Dress to Kill, a new trailer and a striking new poster.
Cinemavault launched an aggressive marketing campaign that included a full page ad in Variety and a banner inside the market. Sales were made to Italy, Brazil, Spain, Greece, Thailand, Romania, South Africa and the Middle East.
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